UK Trade and Investment hosted the launch of the Range Rover Evoque at the British High Commission in Islamabad. British High Commissioner Adam Thomson joined business leaders, diplomats and members of the media as the car was unveiled in the Pakistani capital. Unveiling the Evoque, the British High Commissioner to Pakistan, Adam Thomson, said, 'Trade between the UK and Pakistan is an important, vibrant example of the strength and depth of our bilateral relationship and Land Rover is a great example of how a prestigious British brand can create jobs back in the UK but also here in Pakistan. Sigma Motors should be congratulated for enhancing the automobile sector here in Pakistan by introducing advanced UK technologies. Partnerships such as this will contribute towards our goal of increasing trade between our two countries every year to £2.5 billion by 2015.' Speaking at the occasion, Sigma Motors CEO, Col(r) Syed Zafar Uddin Ahmad, said, 'The all new Evoque is one of the most exciting vehicles in a generation. Bold and sophisticated in design, it offers clever technology that is innovative, relevant and intuitive to use and we are very excited to bring it to Pakistan.'
UK Trade and Investment has worked with Sigma Motors as the sole distributor of Land Rover products in Pakistan. In 2002, it started local assembly of Land Rover Defender variants and 12 variants are now being assembled in Pakistan.